Full Job Description
Exciting Opportunity for a Digital Content Strategist at Apple, Rochester, NY
Are you a visionary content strategist with a passion for digital marketing? Do you thrive in fast-paced environments where creativity meets technology? If so, we invite you to consider a rewarding career as a Digital Content Strategist with Apple in Rochester, New York. Join our dynamic team and contribute to creating outstanding digital content that drives engagement and brand loyalty.
Company Overview
Apple is a leading technology company renowned for its innovative products, groundbreaking services, and commitment to excellence. With a mission to enrich people’s lives through technology, Apple continually sets standards in the fields of hardware, software, and services. Our products, including the iPhone, iPad, Mac, and Apple Watch, are celebrated globally, and we are proud of our rich cultural and community-oriented ethos.
The Role
As a Digital Content Strategist in our Rochester office, you will play a pivotal role in shaping Apple’s digital presence. You will lead the development and execution of content strategies that align with our business objectives, enhance customer experiences, and drive conversions across various digital platforms.
Key Responsibilities
- Design and implement comprehensive digital content strategies that engage target audiences and promote Apple's brand identity.
- Collaborate with cross-functional teams, including design, marketing, and product management, to create cohesive messaging.
- Conduct thorough research on industry trends, consumer behavior, and competitor activities to inform content strategy.
- Create, edit, and curates high-quality content, including articles, blog posts, social media updates, and multimedia content.
- Manage the editorial calendar to ensure timely and relevant content delivery across multiple platforms.
- Analyze performance metrics and user engagement data to continuously optimize content effectiveness.
- Oversee the brand voice and ensure consistency in tone and messaging across all digital channels.
- Coordinate with SEO specialists to integrate effective search optimization techniques into the content strategy.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or similar roles.
- Proven track record of developing and executing successful digital content campaigns.
- Excellent writing, editing, and communication skills.
- Strong understanding of SEO, web analytics tools, and social media best practices.
- Ability to work collaboratively in a fast-paced and innovative environment.
- Creative thinking and problem-solving skills with keen attention to detail.
What We Offer
At Apple, we pride ourselves on fostering an inclusive and dynamic workplace. As a Digital Content Strategist, you'll enjoy a suite of benefits designed to enhance your overall well-being:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and flexible work arrangements.
- Retirement savings plan with company match.
- Continuous learning and professional development opportunities.
- Employee discounts on Apple products and services.
- A collaborative and innovative work culture that emphasizes collaboration, creativity, and personal growth.
Join Us in Rochester!
Located in the heart of upstate New York, Rochester is a vibrant city with a rich history, diverse culture, and strong community ties. Known for its arts scene, beautiful parks, and thriving tech industry, Rochester offers a balanced lifestyle for professionals.
Rochester is proud of institutions like the George Eastman Museum and the Rochester Museum & Science Center. Residents enjoy a variety of outdoor activities, including hiking, biking, and boating on the nearby Lake Ontario.
How to Apply
If you are ready to elevate your career as a Digital Content Strategist with Apple, we encourage you to apply through our official channels. Please include your resume and a portfolio of relevant work that showcases your content strategy skills.
Bring your creativity and passion for digital marketing to Apple! Join us in making technology more accessible and enjoyable for everyone!
Apple is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.